The 2nd Runner up is Bridgeland – Wins 2 TELLY Awards

Bridgeland, a charming, Master planned community from Northwest side of Houston in Cypress has made the news again. Not for reaching their 5 year mark successfully, not for their sales figures rather unusaul, it’s for their TV record which they made to project the community image.

It has won “TELLY” awards for their two commercials, the first ever produced and nominated. “Do They Really” and “Moving Here is Just the Beginning,” both 30-second commercials, have been named Bronze winners in the international competition, which attracted more than 11,000 entries this year. Founded in 1978, the Telly Awards is the premier awards program honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films.

The commercials began airing in February and will continue through July. They also can be viewed on Bridgeland’s YouTube channel at http://www.youtube.com/bridgelandtx. Producing the commercial for Bridgeland was John Manlove Marketing & Communications.

According to Lona Shipp, marketing director for Bridgeland, “We wanted to visually showcase Bridgeland through these commercials and were extremely pleased with the end results. It’s quite an honor to win such a well-known and prestigious award for both commercials, especially since they are the first we’ve ever done.”

Bridgeland has won numerous awards during its five years of development, including Community of the Year during the 2010 Silver Awards and The Nationals 2009 Gold Awards, both given by the National Association of Home Builders, and Best Planned Community in the 2009 Houston’s Best awards. In January, Bridgeland won top honors for Best Print Ad in The Nationals 2011 Gold Awards

To check more about Bridgeland Master Planned Community and the builders, go to our Bridgeland Page.

Texas Drought, Wildfire Danger – Need A Storm/Hurricane to save us!!

As Texans many of us are really concerned and worried about the lingering drought which is getting worse day by day breaking all sorts of records from the past. This drought seems to be worse compared to anything ever in the past. As per US Drought monitor, Texas is under “Exceptional” drought conditions – the most severe ranking. With August on the horizon, we can only expect sweltering heat to continue without major rainfall which is also major cause for wildfires.

We have already seen major wildfire in North Texas, LA, Mexico causing heavy loss to state government and local farmers. Since the start of fire season on Nov 15, 2010, aproximately 14,929 fires have burned thorough total of 3.3 million acres in Texas. If we have more wildfire, it is sure to bring more devastation to the local economy.

The weird thing of all, we always prayed not to get hit by Hurricane or Big storm in the past but this year it’s totally different. Everyone I know is looking for a big storm or hurricane to cool us of little bit and big some moisture in the air which will help to get more rainfall in the area. I know it’s weird but sometimes things which causes major damage can also be savior for even major impact caused by the drought and wild fire. As they say about politicians “whom do you vote for, pick the one which is less evil”. Similarly, pick the one which cause less impact and bring some relief. I would say, we need a big storm or Hurricane to get us out of this long lasting drought condition.

With already weakened Real estate market, wildfires and drought can make things even worse which many are not thinking about. It can cause price hikes on local resources like logs, building materials which increases the builder cost. If builder is experiencing cost increase, the price would have to be transferred to the buyer by increasing the price on new homes. Also drought can reduce water level in man made lakes which mean less traffic to lake front community and less sales and less jobs. That’s the indirect impact to real estate market.

Anyway while we are in drought, it is better to take measures to respect the things like water which is scare and try not to waste them. Also avoid conditions which can start a fire and save your family and mother nature. Here I have posted few helpful tips to help protect your family from wildfire. Check out and follow them all times and pray for a big storm.

Bottomline: Housing slump may take years to recover…

The graph below shows the new housing starts trend since 1960. It clearly summarizes the ugly picture of the current housing market with the new constructions lags well below the average low from previous recessions. That means, this one is pretty hard and deep enough to take more than ever.



Above graph was published in last week Businessweek along with an article which analyzed outlook from different people like HUD secretary and other analyst. The article unravelled the actual horror surrounding the housing market and why public and government perspective of housing rebound in 2012 is not going to be practical expectation.

As per the analyst, it will take more than couple of years for the Housing market to get back on its feet to show some positive uptrend signs. Here is few important statement from the article which makes sense.

“Doug Ramsey of Minneapolis investment firm Leuthold Group is a student of asset bubbles, from tech stocks in the late ’90s to commodities in the late ’70s and railroads in the 19th century. Ramsey calculates that single-family housing starts would have to soar an unprecedented 60 percent to 70 percent from their current half-century low of a 419,000 annual rate just to hit the average low of the past six housing busts since 1960 (650,000 to 700,000).

Ramsey says every housing statistic he tracks, including new and existing home prices and the performance of homebuilding stocks, has so far matched the pattern of prices after the bursting of other bubbles, including the Dow Jones industrial average following the crash of 1929 and Japan’s Nikkei after its 1989 peak. It starts with a steep decline lasting three or four years, followed by a brief rally that ends in years of stagnation. The Dow took 35 years to return to pre-crash levels. The Nikkei trades at less than a third of where it peaked 22 years ago. “The housing decline,” he says, “will be a long, multiyear process, and the multiplier effect across the economy will be enormous.”

“Another anlayst comments, With the homeownership rate possibly headed to its pre-bubble level of 64 percent from 69 percent at the peak, analyst calculates that the nation needs 1.6 million fewer homes that it now has. The supply of total housing stock is beyond what is necessary.”

“Another analyst who deals with Bonds related to Housing index mentions – American homeowners have equity (market value minus mortgage debt) equal to 38 percent of their homes’ worth, down a third since 2005 and half what it was in 1950. A lot of the decline is attributable to people who have negative equity—they owe more on their mortgages than their homes are worth. Affordability index, which measures the ability of a family with the median national income to buy a median-price home at current mortgage rates. The index is near an all-time high and double its level in 2006 at the peak of the bubble—meaning buyers should find many more homes within their budgets. A rise in affordability should have spurred purchases, boosting prices and keeping a lid on the index. But thats not the case, instead it means the credit is not available to most people. Houses aren’t cheap if you can’t get the loan.”

Businessweek’s Bottomline – Despite intermittent signs of recovery, the housing market may be in the midst of a slump that could last a generation.

As per recent report from RealtyTrac, Foreclosure activity fell year-over-year for the ninth straight month in June, though it rose nearly 4 percent month-to-month. For the second quarter as a whole, filings fell nearly 11 percent compared to the first quarter and 32 percent compared to the second quarter of 2010, to a total of 608,235 properties. That’s the lowest quarterly total since fourth-quarter 2007, the report said.

That low is not from an improving housing market or economy, however, said James J. Saccacio, RealtyTrac’s CEO, in a statement.

“Processing and procedural delays are pushing foreclosures further and further out — we estimate that as many as 1 million foreclosure actions that should have taken place in 2011 will now happen in 2012, or perhaps even later,” he said. “This casts an ominous shadow over the housing market, where recovery is unlikely to happen until the current and forthcoming inventory of distressed properties can be whittled down to a manageable number.”

These report might have brought some deep worries among Americans and others who are associated with the Housing industry like Builders, Developers, Realtors and so forth. We all been looking for light at the end of tunnel for the past 5 years and but looks like it’s going to take few more years. I think we all just need to work together diligently and effectively to get through this slump with more patience than ever since it is going to take some time to see the gloomy days. As a Realtor, I need to be aware of this situation and set my goals properly and also educate my customers/clients accordingly to make their decision in a right way

Home ownership still tops American’s Wanna-have list

With the housing market down the spiral and expected to go down more in coming months, people sentiment towards owning a house continues to strengthen compared to last years. While nearly one-quarter of home owners owe more on their home than it’s currently worth, Americans still see the value in home ownership and still consider it part of the American dream.

According to the 2011 National Housing Pulse Survey released today by the National Association of Realtors®, 72% of renters surveyed said owning a home is a top priority for their future, up from 63% in 2010. Seven in 10 Americans also agreed that buying a home is a good financial decision while almost two-thirds said now is a good time to purchase a home. The annual survey, which measures how affordable housing issues affect consumers, also found that more than three quarters of renters (77%) said they would be less likely to buy a home if they were required to put down a 20% down payment on the home, and a strong majority (71%) believe a 20% down payment requirement could have a negative impact on the housing market.

Over half – 51% – of self-described “working class” home owners as well as younger non-college graduates (51%), African Americans (57%) and Hispanics (50%) who currently own their homes reported that a 20% down payment would have prevented them from becoming home owners. Pulse surveys for the past eight years have consistently reported that having enough money for a down payment and closing costs are top obstacles that make housing unaffordable for Americans. Eighty-two% of respondents cited these as the top obstacle, followed by having confidence in one’s job security.

The survey also found respondents were adamantly against eliminating the mortgage interest deduction. Two-thirds of Americans oppose eliminating the tax benefit, while 73% believe eliminating the MID will have a negative impact on the housing market as well as the overall economy.

When asked why home ownership matters to them, respondents cited stability and safety as the top reason. Long-term economic reasons such as building equity followed closely behind. On a local level, respondents said neighbors falling behind on their mortgages and the drop in home values were top concerns. Foreclosures also continue to remain a large concern, with almost half of those surveyed citing the issue as a problem in their area.

In another poll conducted by New York Times and CBS News on June 24-28 of 979 adults. Nearly nine in 10 Americans say home ownership is an important part of the American dream. These polls and survey strongly shows that many people still believe in the American dream and want to achieve their dream once they can able to afford it. Overall its a good news for real estate industry but still we have to see the end of tunnel to start a new era. We hope it’s not too far from where we are now.

Simple ideas to save and cool off your Houston home effectively

As a Houstonian, it is not just about being tough and kind at the same time, it is also about keeping yourself cool in the summer heat and humidity conditions. It is a trick not a trait. As a realtor, it is important and has become norm to help client find an energy efficient homes these days. In the same line of thought, I also like to educate the current home owners who can save on their homes energy bills. I just came across this pamphlet which is simple and nice to implement so I thought of sharing with my readers.

Check out these 9 Remedies, try them out and share your comments.